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by Sally McCaughrin Leave a Comment

It’s Tough All Over

We’ve driven all over the country the last year or so. To Monterey, California and then Del Ray Beach, Florida. There’s also a trip to Vegas somewhere in there, plus numerous trips to Missouri, Oklahoma, South Carolina and Tennessee. All this was from Texas. When you’re married to someone who refuses to fly because he […]

Filed Under: Marketing

by Sally McCaughrin 2 Comments

Ideas That Stick

I’m currently reading a really fascinating book. It was recommended by Jack Ford (Copywriter’s Roundtable) so I knew it would be worth reading—but I didn’t expect fascinating. The title is Made to Stick and it’s written by Chip and Dan Heath, subtitled Why Some Ideas Survive and Others Die, which, as a copywriter, I, as […]

Filed Under: Marketing

by Sally McCaughrin Leave a Comment

Super Bowl Ads

It’s come and gone—again. The football game was pretty good. But I can’t say the same for the ads. They were kind of boring. At least they weren’t as entertaining as they have been in the past. And they weren’t THAT good in the past, come to think of it. A few were. On average, […]

Filed Under: Marketing

by Sally McCaughrin Leave a Comment

Don’t Forget Your pH!

It’s something we don’t tend to think about—our body’s pH. Our doctors don’t talk about it, so therefore it must not be important, right? WRONG! Our doctors actually aren’t even taught much about it in med school. But the drugs they are taught are our Godsends help mess up our pH, big-time! Our bodies will […]

Filed Under: Exercise, Health

by Sally McCaughrin Leave a Comment

Raw is Healthy

Enzymes are majorly important to the digestion of our food. And in that process, our ability to absorb the needed nutrition to give us fuel for living. That brings us to raw food. Now, I’m not talking about meat. I’ll take mine cooked, thank you. But baked, poached or broiled is much better than fried. […]

Filed Under: Health, Nutrition

by Sally McCaughrin Leave a Comment

Football Season in Texas

If you haven’t experienced it, let me explain. It is SERIOUS BUSINESS! There are four seasons in Texas: Summer, Football, Christmas and Spring Football. And I’m serious. High school football in Texas is like college football in the rest of the country. And when the Texas A&M Aggies or the University of Texas Longhorns play, […]

Filed Under: Exercise

by Sally McCaughrin Leave a Comment

Healthy Water

Tap water can be interesting. Our water table really doesn’t stand a chance to deliver us clear, fresh water. Think about it: Crop dusters and over-zealous home owners Toxic waste from landfills Leaking gas tanks Septic systems Acid rain Industrial wastes Livestock waste And that’s just a sampling. Then, when our water reaches the water […]

Filed Under: Health

by Sally McCaughrin 1 Comment

The Benefits of Water Exercise

Water is so majorly good for us. Of course, the water you drink is absolutely necessary for life. But consider water exercise—and water therapy. If you have back problems, being in the water can decompress your vertebrae. And that is big-time relief for anyone with sciatica, back injuries, disk problems—really any back problem can be […]

Filed Under: Exercise, Health

by Sally McCaughrin Leave a Comment

Ditch the Plastic

I really don’t like to cook. I actually can cook reasonably well, I just don’t enjoy it. But since most men get testy when they’re not fed, and my husband is a typical man, I cook. My method, which works quite well for us, is to cook on one day a fairly large amount, and […]

Filed Under: Exercise, Health

by Sally McCaughrin Leave a Comment

Healthy and Fit—Chiggers

I had forgotten about the joys of chiggers. It’s been a long time since I last encountered them. But, rest assured, I will never, ever again walk through tall grass and/or weeds without dousing myself in strong insect repellent, and without wearing high boots. I have four to five hundred reasons why I feel this […]

Filed Under: Health

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