In the book Made to Stick, Chip and Dan Heath gave us three ways the audience, or public, gets a vote on our sticky ideas. My other posts, started out with a general beginning– Ideas That Stick— and then illustrated the first audience participation “vote” in Part 2 and the second vote in Part […]

  We’re back to Chip and Dan Heath’s book Made to Stick, and how the audience gets a vote on our ideas. (If you missed the first two discussions, feel free to catch up: Ideas that Stick &  Ideas that Stick part 2) And this is really great information for those of us who write […]

  Having had some more time to read, I’ve continued to enjoy Chip and Dan Heath’s book, Made to Stick. My previous post on Made to Stick delved into some of the fascinating ideas in the front portion of the book. I’ve read more really intriguing stuff, and I’d like to share some of it. […]

We’ve driven all over the country the last year or so. To Monterey, California and then Del Ray Beach, Florida. There’s also a trip to Vegas somewhere in there, plus numerous trips to Missouri, Oklahoma, South Carolina and Tennessee. All this was from Texas. When you’re married to someone who refuses to fly because he […]

I’m currently reading a really fascinating book. It was recommended by Jack Ford (Copywriter’s Roundtable) so I knew it would be worth reading—but I didn’t expect fascinating. The title is Made to Stick and it’s written by Chip and Dan Heath, subtitled Why Some Ideas Survive and Others Die, which, as a copywriter, I, as […]